Entrust: Preventing Account Takeover From AI Threats

Entrust, a US digital security and identity management corporation, has introduced a new approach to preventing account takeover, which it says is for “the age of AI”. 

According to the UK’s National Cyber Security Centre (NCSC), AI will almost certainly continue to make elements of cyber intrusion operations more effective and efficient, leading to an increase in frequency and intensity of cyber threats.

The company says its Biometric Authentication solution reduces fraud while improving end-user experience by replacing passwords, one-time passwords (OTPs) and security questions with fast biometric experiences.

The Entrust Biometric Authentication solution

Entrust’s Biometric Authentication solution is described by the company as identity assurance that combines biometric identity verification with adaptive risk-based authentication.

The company says its solution provides a crucial check against presentation, injection and deepfake attacks by requiring identity assurance at key moments.

The solution uses three authentication methods, each designed for different levels of risk.

It features a biometric passkey which provides authentication at high-risk moments by binding authentication to a verified human identity.

The solution has face authentication, which replaces one-time passcodes (OTPs) with a biometric check. In addition, the cybersecurity solution features motion authentication to verify identity. 

AI threats in cybersecurity

The NCSC says that there will almost certainly be a digital divide between systems keeping pace with AI-enabled threats and a large proportion that are more vulnerable, making cyber security at scale increasingly important to 2027 and beyond.

As AI threats to cyber operations are increasingly deployed, account takeover is emerging as one of the most harmful types of cyber threat. 

According to data from TransUnion published in August 2025, in the US, account takeover fraud has emerged as the most damaging fraud type for businesses, responsible for nearly one-third (31%) of all reported fraud losses.

Mike Baxter, Chief Technology & Product Officer at Entrust, says: “Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organisations apply the right level of assurance at the right moments while delivering secure, low-friction experiences.”

The 2025 data from TransUnion showed that US business leaders lost (on average) the equivalent of 9.8% of revenue due to fraud.

Attackers move beyond access

Malicious attackers increasingly target high-risk moments like account recovery, large transactions and device changes. 

Mike says: “Too many organisations are treating authentication as a login problem, but attackers have already moved beyond access.”

Consumers and businesses increasingly look toward biometrics as a way to safeguard against threats, often over traditional cybersecurity measures. 

According to Entrust’s Biometrics Survey, 35% of respondents ranked biometric authentication highest for trust compared to traditional options like usernames, passwords, and one-time passcodes.