Senhasegura is Now Segura: Futureproof Identity Security

By Matheus de Aguiar
Share this article
Share this article
Prioritise Us on Google
The company's rebranding marks a new era of growth, leadership in PAM, and evolution toward comprehensive identity protection
Global privileged access management leader senhasegura rebrands to SeguraĀ®, announcing global expansion and new products

Globally recognised leader in Privileged Access Management (PAM), senhasegura, has announced its evolution into SeguraĀ®, marking a new chapter for the company and its mission to deliver futureproof identity security. 

Founded in Brazil in 2009, senhasegura quickly earned international recognition as one of the leading providers of PAM solutions. 

Throughout its journey, the company has consistently been featured in top analyst reports, including the GartnerĀ® Magic Quadrantā„¢ and Forrester Waveā„¢, and gained recognition for its innovation, usability and customer-centric approach. 

Youtube Placeholder

senhasegura has been named Customers’ Choice four times in the Gartner Voice of the Customer Report, and is frequently recognised by leading analyst firms such as KuppingerCole, Frost & Sullivan and ISG. 

These distinctions have reinforced its reputation for innovation, technical excellence and operational strength.

The company’s transformation represents more than a name change. Rather, it is a strategic evolution that strengthens its global presence and reflects the growth of its platform. 

The company now expands its focus from privileged access protection to a more comprehensive approach to identity security, positioning itself for the future of cybersecurity. 

Already operating in over 70 countries, SeguraĀ® supports over 800 clients across industries like banking, aviation, and telecommunications, backed by a global network of over 260 resellers. 

The new brand reinforces the company’s commitment to delivering simple, scalable identity solutions that empower teams to move faster and stay ahead. 

A bold past. A fearless future. 

This transition is rooted in Segura®’s vision to expand its reach and establish itself as one of the most influential brands in cybersecurity. 

Marcus Scharra, Co-Founder and Co-CEO at Segura

"The transition to ā€˜Segura®’ is a natural evolution of our brand that reflects our global growth while also embodying our vision: broader and more effective identity protection," says Marcus Scharra, CEO of SeguraĀ®. 

The shift also marks the evolution of the brand’s Privileged Access Management (PAM) platform into a broader identity security solution—one that prioritises usability, automation and control. 

SeguraĀ® remains focused on delivering complete, end-to-end capabilities—from privileged credential management to full access and identity control—helping organisations to strengthen security without added complexity. 

Known for its customer-centric approach and cutting-edge technology, SeguraĀ® will continue delivering its award-winning solutions—now with an expanded portfolio that reflects its evolution from PAM to a broader digital identity security strategy. 

Raising the bar with new solutions 

As part of this evolution, SeguraĀ® is launching SeguraĀ® 4.0, the latest version of its access and identity management platform.

While maintaining the reliability the market already knows, the solution is now faster, smarter and designed for real IT teams facing real-world security challenges. 

With a refreshed UI, streamlined workflows, and proactive security, SeguraĀ® 4.0 simplifies privileged access management without unnecessary complexity. This offers users stronger protection and more control. 

Marcus Scharra, CEO of Segura®, reinforces the company’s commitment to user experience: "senhasegura has always been recognised for having the best UI/UX in the market, providing an intuitive and seamless experience for users. With Segura® 4.0, we are raising the bar even higher, making privileged access and identity security even more efficient and user-friendly."


Explore the latest edition of Cyber Magazine and be part of the conversation at our global conference series, Tech & AI LIVE and Cyber LIVE.

Discover all our upcoming events and secure your tickets today.


Cyber Magazine is a BizClik brand