Casino Group partners with Accenture and Google Cloud

Casino Group, Google Cloud and Accenture have formed a strategic collaboration to accelerate the technological developments of the French retail brand.

Casino Group is to benefit two-fold from its new partnerships with Accenture and Google Cloud.  The retailer's B-to-C activities, such as its stores and ecommerce sites, will benefit from the deployment of innovative digital solutions, enhancing customer service and operational efficiency, and drawing on the extensive expertise of Google Cloud (in particular on its smart analytics, machine learning and artificial intelligence solutions) and of Accenture.

For Casino Group’s B-to-B activities, such as its retail media properties, the new partnerships will help to accelerate the development of RelevanC (the group’s subsidiary specialising in data marketing solutions) by benefiting from the commercial and technological support of Google Cloud and Accenture.

Jean-Charles Naouri, Chairman and CEO of Casino Group says: “This alliance with two major technology players marks another important step in the deployment of the group's digital strategy. It will enable us to accelerate two of the group's priorities: continuously improving our customer service through technological innovations such as AI applications, and accelerating the growth and value creation of our technological activities in data and software."

Cyril Bourgois, CEO of RelevanC adds: “This alliance will give RelevanC the opportunity to confirm its leadership position by accelerating its international development thanks to Accenture and Google Cloud."

Jean-Marc Ollagnier, CEO of Accenture Europe says: “Our strategic collaboration with Casino, RelevanC, and Google Cloud will focus on speeding up Casino’s, as well as the broader retail industry’s, adoption of game-changing technologies such as cloud and AI. Accenture brings its cloud-first business and technology capabilities, combined with its deep retail industry knowledge and global network of innovation centers. Retailers’ mastery of these technologies is essential to enable them to quickly respond to the new challenges resulting from the acceleration of digital and constantly-changing consumer expectations; they will enable the creation of new services and new revenue streams."

Thomas Kurian, CEO of Google Cloud concludes: "The pandemic has shifted consumers’ expectations and retailers’ businesses like never before. Cloud technologies—including secure infrastructure, data analytics, and AI/ML—coupled with training and skills programmes, will be critical to help companies navigate these market changes. We’re delighted to work with Casino Group and RelevanC to contribute to their digitalisation and help drive growth opportunities for their brands and the entire retail industry.”

About Casino Group

Casino Group is a well-established and key player in the French retail industry as well as a leader in the global food retail market, with more than 11,000 stores worldwide - in France and Latin America. The Group has built up a portfolio of strong, dynamic and complementary banners, thanks to its workforce of over 200,000 people driven by a passion for retail and customer service, generating consolidated net sales of €31.9bn in 2020. 




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